date: 07.2014
client: RALPH LAUREN
RALPH LAUREN Madison display
The “867 Madison Avenue” Eyewear Collection
Objective:
• Create a bond between Ralph Lauren passion for sartorial tradition and attention to details and quality with status of the art hand-made in Italy eyewear craftsmanship
• Develop a special and unique segment within Ralph Lauren eyewear collection tying to an iconic theme of the brand through a 360-degree storytelling platform