GUCCI Showcase 2 Semester 2013

To create a high impact in the optician’s window for the Gucci brand;
To increase the awareness and visibility of the Gucci eyewear collection;
To guarantee the presence of the Gucci collection into the windows of the most important POS world wide during the Spring period;
To represent the brand identity;
To communicate the actual positioning of the Gucci collection.

MAIN TECHNICAL FEATURES

Temporary displays that will stay in the window for a period of 3 weeks, the displays will start on September 2013, during “Back to school” period;
Use of high quality cardboard, combined with other materials, according to the seasonal utilization;
To include the 2013 FW OPTICAL campaign image in the optical windows;
Use of pale colours in the displaying area to increase the visibility of the products;
Necessity to have an orderly and neatly displaying system through functional eyewear holders or other displaying supports.