date: 10.2010
client: SAFILO

Gucci Semi-Permanent Merchandising

The project is related to develop of the new Institutionals POP materials for Gucci Eyewear new launch.
All the new materilas will represent the Brand positioning on POS and they have also able to communicate the value of the brand to final consumers.

INSIDE STORE CUSTOMIZATION

INSIDE STORE CUSTOMIZATION

STORE WINDOW CUSTOMIZATION

STORE WINDOW CUSTOMIZATION

LOGO PLAQUE

DISPLAY – DUBLE SIDED 2 pcs

DISPLAY DUBLE SIDED 6 pcs

ROTATING DISPLAY 24 pcs

MIRROR

TRAY 1 – 6 – 9 pcs

SMALL VISUAL MERCHANDISING

Dimension: 50 cm (W) 45 cm (H) 30 cm (D)

MEDIUM VISUAL MERCHANDISING

Dimension: 90 cm (W) 45 cm (H) 30 cm (D)

LARGE VISUAL MERCHANDISING

Dimension: 130 cm (W) 45 cm (H) 30 cm (D)